Adidas is investigating allegations of misconduct from Ye


German sportswear company Adidas has launched an investigation into allegations that rapper Ye, formerly known as Kanye West, bullied employees and forced them to watch pornography during his now-dissolved sneaker partnership with the company.

Adidas said it launched the investigation after receiving an anonymous letter about the allegations against Ye, who previously had a lucrative partnership with the company to sell its Yeezy sneaker brand.

“It is currently not clear whether the allegations in an anonymous letter are true,” said a company spokesperson. “However, we take these allegations very seriously and have made the decision to immediately launch an independent investigation into the matter to address the allegations.”

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Rolling Stone magazine first reported the details of the letter, which was written by former Yeezy team members who have kept their names anonymous.

The letter alleges that Ye forced employees who worked on the Yeezy team to watch porn videos, look at sexually explicit photos of his then-wife Kim Kardashian, and even watch Ye’s own sex tapes.

According to Rolling Stone, you have also belittled and intimidated employees with aggressive behavior, often targeting women. Yeezy team members accuse Adidas leadership of being aware of Ye’s “problematic behavior” but failing to intervene to curb it.

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The letter containing the allegations was sent to Adidas management on Tuesday evening.

Adidas cut ties with Ye after the rapper made a round of anti-Semitic remarks last month. Ye lost his billionaire status after Adidas ended the partnership.

An Adidas spokesperson reiterated on Thursday that the company “does not tolerate hate speech and offensive behavior”.

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“We are and will continue to be in active discussions with our employees regarding the events leading up to our decision to terminate the partnership,” the spokesperson said in a statement. “They have our full support and as we work through the details of the termination.”


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