Blockchain Infrastructure Company Chain Sponsors New England Patriots Football Team


Chain, a blockchain infrastructure company that provides developers Web3 services to build and maintain blockchain-based applications, will sponsor the New England Patriots football team, as well as other venues and sports clubs operated by the Kraft Group.

In a Thursday announcement, Chain said it will be the official blockchain and Web3 sponsor of the Patriots, New England Revolution football club, Massachusetts’ Gillette Stadium and Patriot Place shopping center as part of a multi-year partnership agreement with Kraft Sports + Entertainment. the marketing and events division of the Kraft Group. Chain will work to develop Web3 experiences for visitors to Gillette Stadium and Patriot Place by “merging the physical with the digital”.

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Speaking to TUSEN, a Chain spokesperson declined to comment on the monetary details behind the partnership. They hinted that the Web3 fan experience was “recently” tied to the company [selling] a historic NFT project with a global luxury retailer.”

Chain said it was offering products like Ledger, Cloud and non-replaceable tokens as a service. The company acquired Measurable Data Token (MDT) and its ecosystem products for $100 million in July, including blockchain oracle MeFi and cashback app RewardMe.

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Many of Crypto Twitter’s reactions to the Patriots’ sponsorship seemed positive, but some interrogated how blockchain technology would contribute to fan experiences.

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Professional sports organizations, both in the United States and abroad, have seen large funds pour in with crypto sponsorship. struck a $700 million deal to rename Los Angeles’ Staples Center in 2021, later signed a five-year sponsorship deal with the Australia Football League for $25 million and became one of the official sponsors of the FIFA World Cup in Qatar. . However, the exchange would also pull out of a roughly half-billion dollar deal with the Union of European Football Associations Champions League in September.

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TUSEN contacted the Patriots but received no response at the time of publication.