- GlobalBlock launched its mobile trading app in July and has seen 1,288 downloads, with client registrations increasing over the past two months.
- The app is available in the Google Play Store and the Apple App Store.
GlobalBlock Europe, a digital asset brokerage wholly owned by publicly traded GlobalBlock Digital Asset Trading Limited, has seen a significant jump in new client signups since the company unveiled a mobile trading app, according to an update published on Thursday. .
GlobalBlock developed the trading app in-house and launched it in late July this year, with download access in both the Apple App Store and Google Play Store.
Over the next month, the company’s marketing efforts have seen downloads grow to 1,288, and September’s numbers show a similar growth trajectory.
App downloads and registration
As GlobalBlock points out in its press release, the number of customers has doubled in the past two months due to increased app downloads.
The company’s efforts delivered a 9% conversion rate over the period, with 26% of those who downloaded the trading app going through full registration – meaning they completed a full KYC (Know Your Customer) check.
“Since online marketing generally achieves a 5% customer engagement level with financial apps generally 20%, our app download results after almost two months are extremely encouraging. Our first month rate of 26% should be a minimum as we tighten our engagement practicessaid Rufus Round, CEO of GlobalBlock.
Rufus noted that the company’s brand is still gaining recognition and showing a positive impact despite the bear market. He believed the company is well prepared for the next phase of the market, especially after using the crypto winter to work on its product and streamline its cost base.
Turning to the issue of cost base, GlobalBlock recently completed the migration of its digital asset service to Lithuania.