Drizly’s latest service bridges the gap between online experiences and IRL


Last week, Drizly, the largest online marketplace for alcohol in North America, announced its wedding bar planning, buying and delivery service, White Glove Weddings.

Led by Kimberly Hedmark, senior director of corporate affairs and development at Drizly, the free concierge service is an extension of the company’s existing White Glove branch, initially geared towards corporate events. During the pandemic, Hedmark explained that White Glove has witnessed an increase in requests for wedding occasions, especially from the DIY public, where first-time wedding planners (perhaps the bride or the groom themselves) needed professional assistance.

“There is an unprecedented need – and white space – for this type of service right now, especially given the effect COVID has had on the way we come together and celebrate,” Hedmark said. to TUSEN, sharing that when it comes to weddings, an estimated 1.1 million weddings were annulled in 2020, while 2021 saw a 30% increase in weddings due to a postponement. “Weddings – and big events, in general – are evolving into a more DIY style at home. The options for managing home alcohol event services are limited and difficult to manage, so this was a perfect opportunity for Drizly to step in. “

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The process begins with a preliminary form, where the client fills in the basics – budget, theme, event size, drink preferences – and is then contacted within 24 hours, regardless of when your event is, by a concierge. White Glove Weddings with personalized recommendations. spotted by the Drizly network of over 5,000 retailers nationwide. The White Glove Weddings team consists of alcohol and event planning experts who provide one-on-one consultations on everything from order sizing for guest count and budget to customizing beverage offerings and amenities. themed cocktails, just like an on-site wedding planner would.

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“Once you’ve aligned with the proposal, our team will take care of the rest – they’ll help you coordinate the delivery, stay on standby if you need to restock anything, and help you send back whatever you want.” do not use and that can be returned, ”added Hedmark, noting that to date support is strictly logistical; the team does not assist with stocking the bar or bartender during the event.

Similar to Drizly’s online app, the retailer provides a delivery service directly to the location, for which weddings, in particular, the delivery charge is waived. “We believe in being there for the good times, big and small,” Hedmark said. “Sometimes that makes the perfect red for a dinner for two on Tuesday night. Other times it’s the whole damn party.

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As the on-demand space continues to expand from restaurant and ride-sharing services to ride-sharing services, Hedmark believes the service will set a new standard for end-to-end experiences, whether online or offline. (OR as she puts it, “in real life”). She concluded: “White Glove is raising the bar for other delivery platforms by bringing the two together and meeting the consumer at a time when they need personalized, on-demand expertise more than ever. “



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