Ecommerce company Flipkart said on Friday that its platform saw 1.6 million concurrent users per second on the first day of the festive season sale.
Leading e-commerce portals such as Flipkart, Amazon, Meesho and Snapdeal have started their annual sales during the holiday season.
Without revealing the actual sales figure, Flipkart said early trends in The Big Billion Days (TBBD) sales indicate that general consumer confidence in festive shopping is very positive.
Categories such as cell phones, major appliances, fashion, furniture and home appliances witnessed the greatest interest and demand from buyers, it added.
“TBBD 2022 witnessed an unprecedented number of concurrent users on the app — 1.6 million per second. The number of Flipkart Plus customers using Early Access during TBBD 2022 saw healthy growth compared to last year’s event. of these customers were from Tier-2 cities and beyond,” Flipkart said.
The Walmart-owned company said its easy payment option, Flipkart Pay Later EMI, registered a 12-fold increase in adoption on Day 1.
Flipkart’s e-commerce platform Shopsy attracted a majority of customers from Tier-2 cities and beyond, with sarees, men’s T-shirts and headphones being the most popular products.
In the sports and fitness category, Flipkart said one bike was sold every second for the first 24 hours of the event.
“Customers from Bharat (Tier-2 cities and beyond) continued to find value in the selection offered by Flipkart, across various categories.
“The highest orders came from New Delhi, Bengaluru, Hyderabad and other cities including Berhampur, Howrah, Lucknow, Kolkata, Chennai, Jaipur, Karnal, Patna, Bhuwaneshwar, Visakhapatnam, Surat, Agra, Ghaziabad,” the company said.