The FTX cryptocurrency exchange has secured an advertising spot in one of the most watched events in America – the National Football League Championship game, to be held in February 2022
According to a Bloomberg report, FTX bought an ad in this year’s Super Bowl LVI motivated by the wide audience reach.
The Super Bowl is consistently the highest rated TV show of the year and represents 28 of the 30 highest rated shows in American television history.
Sam Bankman-Fried, Founder and CEO of FTX exchange, has made football a top priority in a sports-focused marketing strategy as the fastest growing customer base for crypto adoption. He said:
“There is no bigger, more mainstream event to share a message like this than the Super Bowl. @
While the content of the ad or the amount paid by FTX was not disclosed, NBC’s list price for a Super Bowl ad next year is $ 6.5 million. The price for a 30-second ad at the 2021 event was $ 5.5 million.
The previous event had attracted an average audience of around 92 million viewers.
This year’s Super Bowl in February saw a shift in advertisers as brands like Hyundai, Pepsi, Coke and Budweiser pulled out, making way for new players who thrived during the pandemic and became advertisers for the first time in Super Bowl LV.
Some of them include quick and occasional delivery services (Chipotle, DoorDash), e-commerce (Vroom), services for job seekers (Indeed, Fiverr) and even home improvement brands (Scotts Miracle- Gro, Hellmann’s). As crypto experiences a huge surge in interest as people have started working from home during the pandemic, it is only fitting that a crypto exchange will join the queue for the event at to come.
Related: FTX Crypto Exchange Raises $ 420 Million From 69 Investors
In June, FTX entered into a long-term partnership with seven-time Super Bowl champion Tom Brady and Brazilian model Gisele Bündchen that included an equity stake in the company and a payment in crypto for their services, including the television commercial here. below.
FTX also became the official sponsor of Major League Baseball in June and arranged in March to name the Miami Heat’s stadium the FTX Arena for the next 19 years.
During the Miami Heat season opener last week, the international crypto exchange gave each spectator in a section of FTX Arena $ 500 in crypto.
Coinbase has also followed FTX’s steps in sports-related sponsorships with a multi-year partnership agreement with the NBA and WNBA as the exclusive partner of the cryptocurrency platform.