Genshin Impact players were taken aback last night when the game’s official account tweeted that it was going to issue a “Community Challenge” unlike anything you might expect. Normally, such an event could reward players with in-game prizes, and yet what Genshin Impact was offering was… weird.
The tweet, which was ultimately rated so hard that it was deleted, asked players to follow the Twitter account of Ella Musk, a minor Genshin character that players occasionally interact with, who tries to communicate with Hilichurls.
The awards were… almost all related to the man who inspired the character’s name, Elon Musk.
- If Ella Musk’s account reached 500,000 subscribers, Genshin Impact would revert to PAIMON, as before.
- If Ella Musk’s account reached 1 million followers, Ella Musk would follow Elon Musk on Twitter.
- At 3 million followers, Genshin Impact would invite Elon Musk to broadcast the game.
- At 5 million followers, the CEO of miHoYo would invite Elon Musk to come to his headquarters.
Fans were taken aback by what exactly was going on here, as it practically looked like the Genshin account had been hacked by some sort of crypto bot. It is clear that there are fans of Elon Musk at miHoYo, hence the name Ella Musk in the first place, but the fans did not appreciate this “community challenge” which is akin to inflating the subscriber account of a random NPC with rewards that miHoYo would start to achieve to a billionaire. There was also no indication that Elon Musk was aware of any of this until it happened, nor that if those metrics were even reached, he would be doing things like streaming the game or visiting miHoYo HQ. , not that fans really care if either of these things happened.
The goals didn’t even make sense. Even Genshin Impact’s official Twitter account only has 2.4 million followers, so it was impossible to get Ella Musk to 3 or 5 million. It got to about 60,000 before this competition was cut. This all also comes in the wake of extremely upset fans that miHoYo barely gave out one year anniversary awards, and it sounded extremely muffled.
The twist is that Elon Musk finally made find out, after being tagged a million times on Twitter without a doubt, and starting to make it trending.
Musk seems to think this contest put him in the game one way or another, although that was never promised. Musk is a gamer, who previously tweeted about titles like Cyberpunk 2077. He’s also an anime fan and, in the same thread, recommends some mainstream favorites to a follower (Death Note, Evangelion, Ghost in the Shell, Spirited Away, Princess Mononoke, Full Metal Alchemist, your name). But there is no indication that I can find Musk playing Genshin Impact or knowing about this community contest before miHoYo started it. Although knowing him, who knows, he probably would have been on board.
It just served as a moment to reinforce a recent narrative that miHoYo is out of touch with his community and what interests him, running a contest in an attempt to put them in touch with a billionaire, doing nothing for real gamers. It was wise to delete it, but I have no idea how that could have been the go-ahead as an idea in the first place.
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