Honda to launch new brand of electric vehicles in China next year

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The new brand will be called “e: N Series” and plans to roll out 10 models with partners GAC and Dongfeng Motor over the next five years, Honda said.



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Honda will set up a section in all of its existing retail stores for its new brand – e: N Series

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Japan’s Honda Motor will launch a new brand of electric vehicles in China next year, it said on Wednesday, and will only launch battery-electric vehicles, hydrogen fuel cells or gasoline-electric hybrids. as of 2030. Known for its fuel-efficient internal combustion engines, Honda sold more than 1.6 million vehicles in China last year. The new brand will be called “e: N Series” and plans to roll out 10 models with partners GAC and Dongfeng Motor over the next five years, Honda said.

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Its two joint ventures, GAC-Honda and Dongfeng-Honda, plan to build new electric-only vehicle assembly plants that are expected to begin production in 2024. The new models planned will use a new vehicle operating system and are being developed on the basis of a product platform designed for electric vehicles.

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Chinese sales of electric, plug-in hybrid and hydrogen fuel cell vehicles expected to reach three million this year

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Honda will be implementing an e: N Series section in all of its existing retail stores. Over time, Honda also plans to create retail stores dedicated to the e: N series, but has not provided details on this plan. Honda currently has approximately 1,200 Honda brand stores.

Chinese sales of electric, plug-in hybrid and hydrogen fuel cell vehicles are expected to reach three million this year, the China Association of Automobile Manufacturers said on Tuesday.

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Honda will continue to sell existing gasoline models even after 2030, he said.

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