New eBay Data Reveals Massive Spike in ‘Squid Game’ Interest


Top line

Searches related to “Squid Game,” the Netflix show set in Korea and which has become an international sensation, surged into the eBay market after the show was released on September 17, including massive spikes for the show. Korean sugar dalgona which features prominently in the program and masks. worn by characters from the show’s guards – according to eBay data reviewed by TUSEN.


Many “Squid Game” viewers were eager to recreate the guard costumes featured on the show, as eBay search terms for square masks and triangular masks jumped 1,306% and 1,990% over the course of the year. three weeks after the program’s release, an eBay spokesperson said. TUSEN.

Competitor’s wardrobes were also a topic of interest, as searches for green tracksuits and white Vans slip-on sneakers increased 175% and 14%, respectively, over the same period.

There was a 10,900% increase in searches for dalgona kits and a 2,760% increase in searches for ddakji, a paper-flipping game also featured on “Squid Game”.

Key context

This increased interest is consistent with previous reports of sales related to “Squid Game”, as Google searches for the Vans colorway “Triple White” reportedly increased by 7,800% and a Korean dalgona seller saw a 250% increase in sales. its sales. The “Squid Game” mania is also partly responsible for a new partnership between Netflix and Walmart for Netflix to have a dedicated digital storefront on the Walmart website.


“Squid Game” has officially become Netflix’s most-watched series, the streaming service told TUSEN on Tuesday. According to TUSEN, 111 million viewers have streamed the show since its inception, nearly 30 million more viewers than the previous record holder, “Bridgerton,” who reached 82 million viewers in its first 28 days. broadcast.

Further reading

Vans, Tracksuits and Lots of Dalgona: How Squid Game Mania Generates Massive Sales (TUSEN)

Exclusive: Squid Game is the launch of Netflix’s ‘greatest of all time’ series (TUSEN)



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