Rolls-Royce sets new first quarter sales record as wealthy demand luxury cars


Rolls-Royce Phantom

Source: Rolls-Royce Phantom

Rolls-Royce Motor Cars had its best quarter in its 116-year history, setting a sales record in the first quarter as the world’s wealthy grabbed its $ 330,000 SUV and other models.

The luxury car company, which is owned by BMW, delivered 1,380 cars in the first quarter, up 62% from the same quarter in 2020, as the pandemic began to impact sales and manufacturing. The quarter set a record for the company, surpassing its previous record in 2019.

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The company said demand was particularly strong for its Cullinan, its nearly 3-ton SUV that starts at $ 335,000 but typically sells for over $ 400,000 with options and customizations. Sales are also strong for its new Ghost model, which starts around $ 332,000 and has an optional LED interior roof to simulate a starry sky.

Rolls-Royce’s record quarter offers the latest sign that the world’s rich, who have added billions of dollars to their wealth since the start of the pandemic thanks to rising markets, are ready to spend. Other high-end automakers, such as Bentley and Lamborghini, have also seen strong recent sales.

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Rolls-Royce said demand continued to remain strong “with order books extending well into the second half of 2021”.

“We have responded to recent challenges with our usual boldness, imagination and inventiveness, supported by meticulous planning and a constant focus on the needs and demands of our customers,” said CEO Torsten Muller-Otvos in a communicated.



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