Selfridges’ advent calendar is a beauty premium of luxury products worth £800


From mulled wine and trays of stuffing and baked potatoes to decadent baskets, the Christmas season is all about indulgence—and it doesn’t get more indulgent than a beauty advent calendar.

By replacing sweet treats with skin care products, must-have fragrances, luxury hair care and pampering products, beauty brands offer a whole new way to countdown to Christmas. And every year the offer has become bigger and better.

From Asos’ treasure trove of firm favorites to Lookfantastic’s bargain premium and The White Company’s 25-day self-care, it’s safe to say brands have upped their game for 2022.

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One of the most anticipated calendars every year comes from Selfridges. Like the beauty halls of the luxury retailer, the Advent offer is full of premium products – and this year is no exception.

The calendar costs £210 and is packed with high-end brands, including Kate Somerville, Augustine Bader, Dr. Barbara Sturm and Charlotte Tilbury, as well as cult names such as Olaplex, 111Skin, Le Labo, Milk and rem beauty – equivalent to a whopping £800 (£100 more than last year).

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From serums, eyeshadows and eye creams to hair oils, matte lipsticks, vitamins and candles, the pink and red drawers hide a wealth of beauty essentials.

How we tested

To review this year’s offerings, we committed the deadly sin of Christmas and opened every door before December to see what lay behind it. Given the size and value of each product, as well as the variety of products included and their quality, we tried to see if Selfridges’ 2022 advent calendar is worth the £210 price tag. Here’s what to expect if you decide to enjoy this holiday season.

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  • Rating: 4.5/5
  • Price: £210
  • Worth: £800
  • Amount of days: 25
  • Product Highlights: Augustine Bader’s Rich Cream, Olaplex’s No. 3 Hair Perfector, Charlotte Tilbury’s Luxurious Queen of Glow Eyeshadow Palette, and a 45-Minute Beauty Concierge Appointment Gift Certificate
  • Available: utilities


First and foremost: the presentation. Removing the yellow cover reveals a pleasing pink and red tinted rectangular box – decorated with stripes on each side, a diamond pattern on the back and two doors on the front with the circular inscription “Twenty five days of ultimate beauty”. The pink-and-red theme continues inside with checks, stripes or block colors detailing each of the 25 drawers, while the numbers are sprawled in a Christmasy gold. Selfridges’ design feels sturdy and well-made, but best of all, both the yellow sleeve and box are fully recyclable.

Subtly festive without being too in-your-face, the durable box manages to signify luxury beauty products inside.

What’s in it?

Starting with a bang, the first day treated us to one of Mac’s best-selling lipsticks. The red-tinted matte avant-garnet shade (3g) looks wonderfully festive and is not too heavy or sticky.

The next three drawers turn out just as well. Second, there is a wonderfully scented hair oil with Gisou honey (20 ml), a mini Kate Somerville exfoliating treatment (15 ml) and a Westman Atelier highlighter (5 g) that is ideal for giving tired skin a radiant glow during the festival festival season.

A striking day five spoils us with the product that has secured Augustine Bader’s cult status: the rich cream (15 ml). While it’s travel size, a little goes a long way and both the bottle and formula scream luxury, glide on easily and absorb quickly for subtly glowing and plump skin. Other skincare saviors found behind the drawers include a Dr. Barbara Sturm hyaluron serum (10ml), which usually costs a whopping £85, and a full-size Ren AHA smart body serum (200ml) – worth £37 – whose nourishing formula soothes and replenishes the skin. The addition of 111Skin’s £100 Vitamin C Brightening Booster (20ml) is another luxurious treat, while Milk’s cult hydro grip primer (10ml) is great to have in your beauty arsenal.

Another highlight is the full-size Pat McGrath blusher (9.7g) which is worth £38. Though packaged in a maximalist box, the blush pink powder provides a subtle sheen of shimmer and was weightless on our skin. We were also impressed with the addition of a mini facial halo for buffing and exfoliating dry skin — and the more compact size allows for more precision.

Supplying hair care heroes for the run-up to Christmas, behind one door you’ll find Aveda’s botanical repair shampoo (50ml) and conditioner (40ml). In addition to the refreshing scent, the vegan formula works to strengthen and protect your hair bonds. There’s also Olaplex’s cult No.3 hair perfector (100ml), a weekly pre-shampoo at home treatment that helps to strengthen and reduce hair breakage.

As you get closer to the main day, you’ll discover Charlotte Tilbury’s luxurious queen of glow eyeshadow palette, valued at £43. The shimmering golds, browns and purples and rich copper tones will keep your Christmas party makeup on fleek, while the addition of Kylie’s liquid matte lipstick (3.0 ml) makes your pout perfect.

A mini Nudesse overose candle (70g) scents the last two days of your festive countdown and combines a pretty pink packaging with a sweet floral scent, while Le Labo’s other eau da parfum (15ml) is spicy yet fruity.

As for the pièce de résistance, we’ll leave that as a surprise for you when the main event arrives. With three goodies, your beauty indulgence will continue well past Christmas Day.

Where the

Buying each product in Selfridges’ advent calendar individually would set you back £800 – so the £210 price tag is a very tempting deal. While it may seem like a lot to spend at once, the sheer wealth of skincare heroes, luxury haircare, fragrances, and makeup items yields months of beauty essentials.

The retailer’s careful selection of products has something for everyone – so much so that many of the products in it can even be given to loved ones this year, saving you money on gifts. And the concierge card deserves a special shoutout. The 45-minute appointment can be anything from a massage to a facial or one-on-one beauty consultation via video call – the perfect gift for yourself or someone special this Christmas.

Buy now £210

The verdict: Selfridges beauty advent calendar

While it’s one of the more expensive beauty advent calendars, there’s no denying the luxury. With £800 worth of premium products from big names like Charlotte Tilbury, Olaplex and Augustine Bader, you’ll discover new behind-the-door beauty saviors every day or find an old favourite. A treasure trove of a whole host of products, from high-end and cult brands, there’s no better way to enjoy the countdown to Christmas than with Selfridges’ beauty advent calendar.


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