The guide to wine loyalty programs – TUSEN


If you are an experienced oenophile or simply need a drink, there is no shortage of exceptional wines at home, in a restaurant or in a vineyard. Best of all, you can earn points and miles while you do it.

Many wineries offer their own loyalty programs to help you maximize value when purchasing the next bottle with your favorite. points and miles to earn a credit card. You can double the rewards on these purchases by increasing your credit card loyalty program balance and taking advantage of wine label bonuses and experiences.

Some wine loyalty programs require members to purchase at least one case of their wine per year, while others have no minimum purchases at all. Either way, it could be a fun way to try something new and get rewarded for doing it.

Here’s a look at some popular winemaker loyalty programs.

Popular wine loyalty programs

Boisset awards

In this program that covers three California wineries, you’ll earn 3 points per dollar spent on Boisset awards. Members can redeem points for a variety of experiences like food and wine pairings, overnight stays, and even a blending session to see what it’s like to be your own winemaker. Membership in the program is free and there are bonuses for additional activities such as paid wine club membership and referring members.

Redemption options start at 5,500 points for a wine picnic for four or a “Reserve Cave” tasting for two. For between 35,000 and 150,000 points, members can enjoy a lavish overnight getaway.

Coppola Crush on You Rewards

Members of the Francis Ford Coppola Winery Crush on You Rewards Program earn 10 points per dollar spent at its affiliated wine clubs and wineries. Points can be redeemed for a wide variety of rewards, including cookbooks, dishes, and on-site experiences.

Membership rewards at Domaine Serene Winery

In beautiful Willamette Valley, Oregon, Domaine Serene Winery operates a popular loyalty program with approximately 5,500 members. The program awards points to members for the wine they purchase (on-site or by mail order), which can then be redeemed for everything from branded gear – like coasters, blankets and jackets – to wine tastings. wine and accommodation on the estate. One of the main exchanges is a stay at the castle in Burgundy in France.

Membership in the program is free. Depending on their membership level, members earn 3-5 points per dollar spent. Membership levels are based on the number of cases you agree to purchase each year, starting with 12 bottles per year for The Estates level and up to 48 bottles per year for Gold Eagle status.

On the exchange side, 1,000 points are required for a guest pass for the free tasting room, 10,000 points for a branded polo shirt and 15,000 points for a two-night stay for two in accommodation at the estate during the winter months. . The Château de Bourgogne experience starts at 75,000 points. If you are a wine connoisseur, points can add up over the years.

Jordan Estate Rewards

This free Loyalty program awards 3000 points for registration, plus 3 points per dollar spent on its products at its Sonoma County winery or online. The program has different status levels, starting with Silver (obtained after spending $ 500) and up to Platinum (after spending $ 5,000).

Points never expire and members can combine points with other members to redeem them for rewards. Reward options include wine, charcuterie, champagne and caviar tastings, lunch or dinner experiences, and overnight stays.

The program does require a co-payment (redemption fee) to redeem your points, but it’s still a great way to save money on activities you might have otherwise spent. The redemption fees decrease as your elite status is raised in the program. Like a fine wine, the 3000 points for registration also take away some of the benefit.

How to earn travel rewards for purchasing wine

If you travel with Alaska Airlines, you can check out a case of wine for free when you travel from any of the 30 cities as part of its Free wine fly program. The only caveat is that your Mileage plan the number must appear in the reservation.

The bottom line

Wine loyalty programs allow you to earn rewards for purchases you already make at wineries, and if you use the right credit card, you can double your earnings.

It pays to shop around when buying wine. If you can add rewards in the process through a loyalty program, credit card bonus, or shopping portal bonus, it’s definitely worth it.

How to Maximize Your Rewards

You want a travel credit card that prioritizes what’s important to you. Here are our choices for the best travel credit cards of 2021, including those that are best suited:



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