TVS Motor Company Partners with New Partner for Iraq Operations

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Over 30 dealerships are planned in all major cities of Iraq with after-sales service and spare parts support.



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TVS partners with Bahwan International Group to launch operations in Iraq

TVS Motor Company has signed a tripartite agreement with Bahwan International Group to strengthen its presence in Iraq. The agreement was signed by Sudarshan Venu, deputy general manager of TVS Motor Company and Sheikh Ahmed Bahwan, chairman of Bahwan International Group in Muscat, Oman. In accordance with the tripartite agreement, ARATA International FZC will be the new distributor of TVS Motor Company. Based on this partnership, TVS and Bahwan International will also explore other avenues of cooperation in Oman and India.

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TVS Deputy Managing Director Sudarshan Venu with Sheikh Ahmed Bahwan, President, Bahwan International Group

ARATA International FZC, registered in the United Arab Emirates, is a subsidiary of Bahwan International Group (BIG) – Oman, with a strong presence in the Middle East and North Africa (MENA) region. TVS Motor ranks among the world’s top five two-wheeler companies with a presence in more than 70 countries in Africa, Southeast Asia, the Indian subcontinent, Latin America and the Middle East. TVS Motor Company is India’s second-largest exporter of two-wheelers.

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Speaking on the occasion, Sudarshan Venu, Deputy Managing Director of TVS Motor Company, said: “We are delighted to partner with a group known as ‘BIG’, to strengthen our presence in the MENA region. ARATA International FZC, part of Bahwan International Group LLC (BIG), has a wealth of experience, deep understanding and broad industry knowledge. Iraq is an important market for us, and ARATA International FZC’s extensive distribution network, together with our common ethics and values, make it the ideal strategic partner. This association with them is an important step towards expanding and strengthening TVS Motor Company’s market presence in Iraq. “

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Bahwan International Group (ARATA International FZC) and its channel partners plan to operate more than 30 dealerships for TVS Motor Company. Concessions will include state-of-the-art 3S concession facilities in all major cities of Iraq with after-sales service and spare parts support in tier two cities to expand TVS’s presence in Iraq.

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