Twitter verification: new gold and gray badges for the debut, blue checks for everyone else


The chaotic Twitter merry-go-round hasn’t taken a break over the Thanksgiving holiday season. Today, Elon Musk gave an update on his plans for the new verification system that will launch “tentatively” on Friday, December 2.

In a tweet, Musk said that there will now be three different levels of verified status, each indicated by a unique color. Those colors are:

  • Gold checks for verified businesses
  • Gray checks for verified government accounts
  • Blue checks for individuals

Musk also said all verified accounts are “verified manually before the check is activated,” adding, “Painful, but necessary.”

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In a follow-up tweet, Musk does just that said that individuals may have a “small logo” indicating they belong to an organization (presumably, such as a journalistic outlet) if that organization verifies them.

What all this means is that those hoping that the check mark on a Twitter Blue subscription will have the same social impact that the blue check mark traditionally has will be disappointed. Under Musk’s new plan, the blue tick will now still be more of a symbol that the user pays $8 a month for a Twitter Blue membership, and the new gold and gray ticks, as well as organizational logos for individuals, will now convey the most social streetscape.

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Musk’s new take on Twitter’s verification system comes weeks after users were first able to purchase blue ticks by signing up for Twitter Blue for $8 a month. Within hours of launching that plan, unauthenticated users were already successfully impersonating public figures and corporations.

Of course, given how chaotic Musk’s takeover of Twitter has been, this latest tick system that Musk previewed could change before next Friday’s TUSEN. As of now, however, Musk is promising a “longer explanation next week” for how the new checkmark system will work.

The post Twitter Verification: New Gold & Gray Badges For Debut, Blue Checks For Everyone Else appeared first on Fast Company.

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